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AUDIENCE SEGMENTS

Reach your highest value customers and prospects

Effectively and efficiently reach your highest value customers and prospects with Mobilewalla Audience Segments.

Thousands of consumer data points are modeled into campaign-specific, syndicated or custom audiences to deliver the right message to the right consumer at the right time.  Our audience segments can be deployed in digital and social channels including Facebook, Twitter and Instagram.


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How We Build Audience Segments

The depth and breadth of Mobilewalla data, allows us to build a portrait of each device ID. We use predictive modeling to understand patterns and then group devices into specific segments. App usage provides behavioral information and tells a precise story on the consumer.

Demographic insights provide additional background information. Mobilewalla verifies our age and gender segments with Nielsen DAR and US Census data. GPS latitude and longitude location data from billions of daily signals allow for scale and accuracy.

 

Using Mobilewalla Audience Segments you can:

  • Increase campaign results and maximize your advertising investment through precise, validated segments
  • Specifically reach your highest value prospects through custom audience segments
  • Use your existing ad tech providers by easily accessing segments through major DMPs and DSPs
  • Use attribution to determine the effectiveness of digital and OOH advertising campaigns

Our Audience Segments Include:

running

Health & Fitness

building

Real Estate

mortarboard

Education

dish

Food & Drink

football-1Sports

shopping-bag

Retail

console

Entertainment 

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Mobilewalla’s syndicated audience segments are available via major DMPs and DSPs.

You can choose from more than 200 demographic or behavioral segments to reach your audience.

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Demographic Data Accuracy

Learn the importance of accurate digital audiences in driving marketing success, how highly precise consumer data enhances campaign ROI and spend efficiency, and the proven reliability of Mobilewalla’s demographic insights for effective audience engagement.

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